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How to track events using the Facebook Pixel
How to track events using the Facebook Pixel
Updated over a week ago

Tracking events on your website is crucial for understanding user behavior and optimizing your marketing efforts. Facebook's Pixel offers a powerful solution to track these events and integrate them with your Symphony Conversions campaigns. Here's a step-by-step guide on how to get started:

For Common Sites Like Shopify or Squarespace

  1. Locate Your Pixel ID: Within your Facebook Ads Manager, locate your Pixel ID in the Pixel section.

  2. Integrate with Your Platform: Many popular platforms like Shopify and Squarespace provide a dedicated section to paste your Pixel ID. Follow the platform's instructions, and the integration should be seamless.

  3. Verify the Integration: Use Facebook's Pixel Helper Tool to ensure the Pixel is firing correctly.

For Custom Sites with Custom Goals

  1. Follow Facebook's Developer Instructions: Detailed integration on custom sites requires careful following of Facebook's Developer guidelines to ensure the Pixel tracks your specific events.

  2. Customize Event Codes: Define and customize the events you want to track, such as "Add to Cart" or "Purchase."

  3. Insert the Code: Place the customized event code on the relevant pages of your website.

  4. Test the Events: Again, use Facebook's Pixel Helper Tool to verify that the events are being tracked correctly.

Integrating Event Names with Symphony Conversions

If you already know your event name but haven't sent any events, you can also integrate them directly into Symphony's Conversions Increase Link Clicks campaigns:

  1. Define Your Event Name: Know the specific name of the event you want to track.

  2. Set Up Symphony Conversions: While creating your Increase Link Clicks campaigns in Symphony, use the known event name in the setup process.

  3. Monitor and Optimize: Watch the events through Symphony's dashboard and utilize the insights to optimize your campaigns.


Tracking events with the Facebook Pixel is a powerful way to understand your audience and enhance your marketing strategies. Whether you're using common platforms like Shopify or crafting custom events for a unique site, integrating the Pixel provides valuable data that can be seamlessly integrated into your Symphony Conversions campaigns. Follow these steps to empower your marketing, reach your goals, and connect with your fans in meaningful ways. Whether it's increasing link clicks or boosting sales, Symphony and Facebook's Pixel are your partners in growth.

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