Symphony Conversions is your gateway to next-level digital marketing, utilizing the power of Facebook's Conversions API and Symphony's AI to drive 3-5x better results. Previously reserved for elite marketers, this powerful tool is now available to all artists and creators through Symphony.
By using Conversions on your campaigns, you can connect with fans who truly resonate with your art, and effortlessly grow your streams, sales, and overall fanbase. We've simplified the complexities of high-tier ad targeting to put it in the hands of every creator.
Symphony Conversions Walkthrough
How to activate Symphony Conversions
Navigate to your Settings.
Click the Advanced Settings tab.
Complete steps 1 and 2 to connect your ad account and pixel that conversion events will be sent to, then proceed to step 3.
Step 3 is where you will get your Conversions API access token associated with the pixel you connected in the previous step.
Once done, Conversions will be setup and used by default in supported campaigns.
What is the difference between running a campaign with and without Conversions?
When you run a campaign without optimizing for conversions, your campaign is created in Facebook with the objective of driving traffic to your website. This may sound good, but this almost always results in lots of clicks to your website without translating over to listeners or sales.
By setting up and using Conversions, your campaign is created in Facebook with the objective of driving sales (conversions).
In the case of running a campaign such as Increase Music Streams, click-throughs to a streaming service is the action you want people to take. When someone clicks-through to a streaming service from your Symphony music site, we send that data to Facebook as someone who took the action StreamingLinkClicked. As Facebook receives more data on this action, it will get a better understanding of who is taking the action you value and surface your ad to a more relevant audience, resulting in better performance.
How to know if a campaign is using Conversions
To denote whether a campaign is using Conversions or not, you can tell by the badge associated with the campaign in the Marketing tab. Campaigns with Conversions enabled will have a "Using Symphony Conversions" badge:
