Retrieving your Facebook Conversions API access token is a crucial step in setting up Symphony Conversions. This token allows Symphony's AI to integrate with Facebook's Conversions API to hyper-optimize your ad campaigns, leading to 4-6x better results than traditional setups.
Retrieve your Conversions API access token
Go to the pixels section in Facebook Ads Manager here.
Choose the pixel you connected in step 2.
Navigate to the Settings tab.
Scroll down until you find the Conversions API section and click on the blue Generate access token text under Setup direct integration.
Click on the generated access token to copy it to your clipboard.
Head back to Symphony and paste the token in the field in step 3 then click Save.
Once done, Conversions will be setup and used by default in supported campaigns to drive results.
Note: If you have multiple pixels, ensure you follow this process on the connected pixel, as using an access token from a non-connected pixel will result in the token being invalid.