Growing your playlists on Spotify can significantly expand your reach and connect you with new fans. "Grow Playlist Followers" is an automated marketing playbook specifically designed to drive playlist growth. This article is split into two sections for artists and curators.

• Increase streams to your anchor song.

• Connect with new fans who resonate with your music.

• Boost your visibility on Spotify.

• Automated marketing efforts save you time and effort.

• Highly targeted ads help reach the right audience.

• Increase in playlist followers can lead to more streams and engagement.

• Help increase Spotify algorithmic association with similar artists and songs.

• Promoting a new single or album.

• Reviving interest in older songs by including them in your catalog playlist.

• Enhancing your overall Spotify presence.

1. Use Compelling Content: Below is a video that worked well with the playbook to give you content ideas. Our article on Ad Content Examples has references with content that has worked well when running Instagram Ad Campaigns.

2. Performance Metrics: Aim for a cost-per-click goal under 50 cents. Your cost-per-conversion should be no more than double your cost-per-click.

3. Campaign Duration: Run your campaign for at least 3-4 days for Facebook’s optimization period to kick in. Expect stable results afterward.

4. Track Impact Stats: Monitor metrics such as the increase in streams to your anchor song, playlist follows, Spotify artist follows, Instagram follows, and Shazam counts (if connected).

• Include your target song and other tracks from your catalog in the playlist.

• Add mainstream artists whose fans might resonate with your music.

• Sort songs by the artist, rather than scattering them throughout the playlist.

• Interests: Focus on genres, similar artists, and interests that may align with potential fans.

• Locations: Stick to the default markets recommended by our team, as they are optimized from years of working with artists of all sizes. A general rule of thumb is to avoid state and city-level targeting to keep costs down.

• Increase playlist saves and follows.

• Grow your audience and influence on Spotify.

• Attract more listeners to your curated playlists.

• Automated marketing helps streamline the promotion process.

• Reach a wider audience with targeted ads.

• Boost playlist engagement and visibility.

• Promoting a newly created playlist.

• Increasing the followers of an established playlist.

• Enhancing the overall presence and influence of your curated playlists.

1. Use Compelling Content: Below is a video that worked well with the playbook to give you content ideas. Our article on Ad Content Examples has references with content that has worked well when running Instagram Ad Campaigns.

2. Campaign Duration: Run your campaign for at least 3-4 days for Facebook’s optimization period to kick in. Expect stable results afterward.

3. Performance Metrics: Aim for a cost-per-click goal under 50 cents. Your cost-per-conversion should be no more than double your cost-per-click.

4. Track Impact Stats: Focus on metrics such as playlist follows and saves.

• Interests: Consider activity-based interests that align with the vibe of your playlist. For example, if your playlist is upbeat music for the gym, target people interested in fitness activities.

• Locations: Stick to the default markets recommended by our team, as they are optimized from years of working with artists of all sizes. A general rule of thumb is to avoid state and city-level targeting to keep costs down.

Artists and curators can use this playbook with or without Symphony Conversions, but we recommend using conversions to get 4-6x better results than non-conversion campaigns.

By following these guidelines, both artists and curators can effectively utilize the Grow Playlist Followers playbook to enhance their presence on Spotify and connect with a broader audience.