Best Practices
The 5 Second Rule: From our experience, the first 5 seconds of ad content determines whether someone will stop scrolling on their feed and actually watch the ad and click through - or if they keep scrolling and miss the ad entirely. The first 5 seconds of the ad should feature moving scenery, to catch a potential fan’s eye.
Quick Cuts: Going with the 5 second rule, we’ve found that ads with quick cuts work relatively well. Think about when you’re scrolling through your IG or TikTok feed - you tend to stop scrolling when a video has something happening on it that catches your eye, and then continue watching if the video is actually compelling.
Videos over Images: Videos always perform better than images for ads - as a rule of thumb, always use a video asset for ads. Use a video that’s sized 4x5 for feed (e.g. 1080 x 1350), and 9x16 for story (e.g. 1080 x 1920), and upload both for maximum effectiveness.
Make it feel organic: At the end of the day, a potential fan is watching an ad to eventually listen to your song, and become a part of your world - it’s important to make sure you still keep the ad within your creative world. Think about marketing as just putting a megaphone behind the story you’re already telling.
No Explicit Content: Make sure you remove swear words, explicit content, or any scenes with smoking - Facebook tends to disapprove those ads during their ad review.
Content Types
There are a few categories of content that work well for ads:
Animated Videos
Compilations
Below you can find examples of these different content types from campaigns that have done well in the past.
Music Video Cuts
TikTok Videos
Animations
Compilations
Need help picking what’s best?
Email [email protected], our team is happy to work with you to figure out what content would work best for your song!
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