The Facebook ad account spending limit is a feature enabling you to set a cap on the total spending for your ad campaigns. It's a handy tool for budget management. Note, however, that if you're using prepaid funds for your ad account, or if your spending limit is less than what you've already spent, adjustments to the limit may be restricted.
If your campaign's spend goes above your spending limit, you'll need to update or remove your limit to keep running ads. When a spend limit is reached, campaigns will automatically pause, preventing further ad delivery until the limit is adjusted or cleared. Address this by navigating to the Ads Manager and following the on-screen prompts to modify your spend limit.
Here's how you can adjust your spending limit:
Make sure your ad account is selected, by reviewing the ad account name on the top right
Navigate to the 'Account Spending Limit' section.
Click the 3-dot icon.
Select 'Set Limit'.
Enter your desired spending limit.
Click 'Save', then 'Done' to confirm.
Remember, changes to the limit take about 15 minutes to become active. The limit applies to your account's lifetime spending and doesn't reset automatically. With this feature, you can effectively manage your ad budget to avoid exceeding your desired spend.
Troubleshooting Flagged Campaign Assets
A flagged asset in your campaign is often due to content within the asset itself, such as audio, video, or other media, not meeting Facebook's advertising policies. To address this:
Identify the flagged content. Visit the Assets tab within your Facebook Ads Manager to find the flagged item.
Replace or modify the asset. For example, consider removing flagged audio or selecting a different audio file that complies with guidelines. By ensuring that all your assets comply with Facebook's advertising standards, you can resolve most issues related to flagged campaigns.
Pro-Tip
To avoid interruptions, regularly check and manage your account's spend limits on Facebook, particularly if you're scaling campaigns or running high-cost advertising initiatives.