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Reading your Performance Stats
Reading your Performance Stats

The Performance section contains helpful realtime info about how your Instagram ad campaign is performing.

Updated over a week ago

Total Clicks:

This is the total number of clicks your ad received, directly on the "Listen Now" or call-to-action button on your ad.

The objective of most campaigns is maximize this number, while keeping the cost-per-click as low as possible.


Cost-per-click indicates how cost-efficiently you achieved the objectives you set in your ad campaign. You can use it to compare performance among different campaigns and identify areas of opportunity.

A good cost-per-click for Music Streams campaigns tends to be anywhere between $0.10 - $0.30 cents (USD). Anywhere above that - and the ads may be targeted too broadly. Below that means your ads are doing super well.

Total Spent:

Total spent lets you see how much you've spent during your ad campaign.

Total Remaining:

Total remaining is the budget your campaign has left to spend. You can extend or update your overall budget by clicking "Edit budget" in the campaign menu.

Ad Shares:

The number of shares of your ads. People can share your ads to their story and to their friends via messages.

Ad Comments:

The number of comments on your ads. Ads that are run on Instagram Feed & Reels have a comment box just like any other organic post, and people can comment directly on the ad.


Impressions measure how often your ads were on screen for your target audience.

An impression is counted as the number of times an instance of an ad is on screen for the first time. (Example: If an ad is on screen and someone scrolls down, and then scrolls back up to the same ad, that counts as 1 impression. If an ad is on screen for someone 2 different times in a day, that counts as 2 impressions.)

Ad Video Views:

The number of times your ad videos played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds.

Each 3-second view counts as a view on Instagram Reels ads - so if you get 10,000 Ad Video Views, your Instagram Reel will have 10,000 more views listed on it.


The number of Instagram accounts that saw your ads at least once.


CPM stands for cost-per-mille, and measures the total amount spent on an ad campaign, divided by impressions, multiplied by 1,000. (Example: If you spent $50 and got 10,000 impressions, your CPM was $5.)

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