SymphonyOS offers two primary campaign types to help artists boost their video views: Cheapest Views and More Engagement. Each campaign type serves different goals and utilizes distinct strategies to achieve optimal results. This guide will walk you through best practices for both campaign types, ensuring you get the most out of your marketing efforts.
Video Walkthrough:
Important Note on YouTube's Content Policy
YouTube has stringent content policies that have become increasingly strict. Videos containing cursing, alcohol, smoking, drinking, and other types of shocking or improper content are likely to be denied. Here are some key points to keep in mind:
High Denial Risk: If your video includes any of the aforementioned content, there is a very high chance YouTube will deny it.
Per Video Denial: YouTube's content policy is applied on a per-video basis, not per account. This means if one of your videos is denied, you can submit another video without impacting your entire account.
Refunds for Denied Videos: Any denied video will be refunded, allowing you to reallocate your budget towards another video or campaign.
Cheapest Views Campaign
Goal: To maximize the number of views for the lowest possible cost.
Strategy:
Target Global Markets:
Example: An artist wants to get as many views as possible within a limited budget. They choose the "Cheapest Views" campaign and target global markets. Most views will come from countries like India and Turkey, where advertising costs are lower. This strategy results in a high volume of views for minimal expenditure.
Utilize English Touring Markets:
Example: Another artist prefers to focus on English-speaking audiences but still aims for cost-efficiency. They select English touring markets such as the US, UK, Canada, and Australia. While this approach may cost slightly more than targeting global markets, it still offers a significant number of views at a reasonable cost.
Best Practices:
Optimize Budget Allocation: Allocate your budget strategically across chosen markets to maximize viewership.
Leverage Demographic Insights: Use demographic insights to fine-tune your targeting and reach the most receptive audiences.
More Engagement Campaign
Goal: To increase engagement (likes, comments, shares) on your video by targeting specific, more engaged audiences.
Strategy:
Target English-Speaking Markets:
Example: An artist's song resonates well with English-speaking audiences. They choose the "More Engagement" campaign and target countries like the US, UK, and Australia. This focus on English-speaking markets typically results in higher engagement rates due to the relevance of the content.
Create Custom Markets:
Example: An artist believes their song will resonate in specific countries with high engagement potential. They create a custom market targeting these regions, which may include both English-speaking and non-English-speaking countries, depending on their research and audience insights.
Best Practices:
Include 10+ Target Channels:
Example: To increase the chances of their video being played over others, an artist targets 10+ specific YouTube channels. However, they must be aware that due to YouTube's bidding model, this can sometimes be too expensive. If this occurs, switching to topic-based targeting can be a cost-effective alternative.
Ensure Video Availability:
Example: Before submitting their campaign, artists should ensure their video is live on YouTube. This is crucial for the campaign to run smoothly and achieve the desired engagement.
Leverage YouTube Shorts:
Example: An artist wants to boost views and engagement on their YouTube Shorts. They use the "More Engagement" campaign to specifically target audiences likely to interact with Shorts, driving up both views and engagement metrics.
General Tips for Both Campaigns
Regular Monitoring and Adjustments:
Regularly monitor campaign performance and make necessary adjustments to targeting and budget allocation to optimize results.
Creative Optimization:
Ensure your video content is engaging and well-optimized to captivate your audience and encourage interactions.
Analytics and Insights:
Utilize SymphonyOS's analytics tools to gain insights into campaign performance and audience behavior, helping to refine future campaigns.