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Maximizing your Pre-Save Campaign
Maximizing your Pre-Save Campaign

Best practices on promoting your pre-save campaign to fans.

Updated over a week ago

Pre-saves are an amazing way to grow your fanbase and streams, while also understanding who your most engaged fans are. It's always nice to see that pre-save number go up, and you can employ a number of strategies to make it happen.

Here are our top 3 tips on maximizing your pre-saves:

1. πŸ”— Put your pre-save in your link in bio everywhere

Make sure your fans can easily find your pre-save on your Instagram, TikTok, Twitter, Facebook, etc. The simplest way to do that is to add your Symphony pre-save link to your bio so it's always accessible.

When posting it for the first time, we recommend making a story post on IG or a Tweet with a link directly to your pre-save, so fans don't have to hunt for it.

2. πŸŽ₯ Announce your pre-save with video content

There are a lot of ways to announce your pre-save, what we've found works best is video content alongside your artwork. For example, you could:

  • post a snippet of your lead single over your artwork

  • post a teaser of your song's music video

  • post a video of you announcing your release and what it means to you / why you're excited about it

Make sure you include info about your song / project, such as the name and the release date, and it's also helpful if you reinforce to your fans to pre-save your song at your link-in-bio.

3. πŸ† Reward your fans for pre-saving

An under-utilized strategy is rewarding your fans who pre-save. There are a few ways to go about this - to start you need to know who pre-saved:

  • with Symphony's Audience tracking technology, you'll get emails from every fan who successful completes a pre-saves, and with Symphony Pro you'll be able to see their name + location

  • you can ask fans to tag you on their stories, or send you a DM with a screenshot of a pre-save

From there, pick a few fans at random to "reward" for pre-saving - it doesn't have to be an over the top reward, but could be something like:

  • A discount code for your merchandise

  • A shoutout on your story

  • A Zoom or Facetime call

  • A free poster

This will incentivize fans to pre-save your current release and hopefully future releases - especially once your fanbase realizes you'll reward them for their support.

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