Pre-saves are an amazing way to grow your fanbase and streams, while also understanding who your most engaged fans are. It's always nice to see that pre-save number go up, and you can employ a number of strategies to make it happen.
Here are our top 3 tips on maximizing your pre-saves:
1. 🔗 Put your pre-save in your link in bio everywhere
Make sure your fans can easily find your pre-save on your Instagram, TikTok, Twitter, Facebook, etc. The simplest way to do that is to add your Symphony pre-save link to your bio so it's always accessible.
When posting it for the first time, we recommend making a story post on IG or a Tweet with a link directly to your pre-save, so fans don't have to hunt for it.
2. 🎥 Announce your pre-save with video content
There are a lot of ways to announce your pre-save, what we've found works best is video content alongside your artwork. For example, you could:
post a snippet of your lead single over your artwork
post a teaser of your song's music video
post a video of you announcing your release and what it means to you / why you're excited about it
Make sure you include info about your song / project, such as the name and the release date, and it's also helpful if you reinforce to your fans to pre-save your song at your link-in-bio.
3. 🏆 Reward your fans for pre-saving
An under-utilized strategy is rewarding your fans who pre-save. There are a few ways to go about this - to start you need to know who pre-saved:
with Symphony's Audience tracking technology, you'll get emails from every fan who successful completes a pre-saves, and with Symphony Pro you'll be able to see their name + location
you can ask fans to tag you on their stories, or send you a DM with a screenshot of a pre-save
From there, pick a few fans at random to "reward" for pre-saving - it doesn't have to be an over the top reward, but could be something like:
A discount code for your merchandise
A shoutout on your story
A Zoom or Facetime call
A free poster
This will incentivize fans to pre-save your current release and hopefully future releases - especially once your fanbase realizes you'll reward them for their support.
4. 👯Use it to build community
With our ability to send fans to a custom webpage after pre-saving, you can have the pre-save send fans to a group chat or a discord link and offer them more exclusives by signing up.
This strategy is very effective using a TikTok live -> pre-save funnel; by going on TikTok live and playing the unreleased song in the background, you can talk with potential fans and tell them to pre-save the song playing. TikTok does a very good job of bringing people to their live streams and is great for converting fans.